The role of Hospitality and Tourism Industry- Myassignmenthelp.ComMana

Question: Discuss about The role of Hospitality and Tourism Industry. Answer: Description of the issues Hospitality and tourism industry is one of the famous industries now a days and it serves tourist in a proper manner. It is important for the industry to take into consideration the behavior of customers about marketing of products and services related to tourism.The competition level in this industry is increasing day by day. Change in the demand of the customers is one of the current issues in this industry. Latest technology has changed the lifestyle and behavior of the consumers. Customer loyalty is important to enhance the growth in the market and it is based on the satisfaction level of the customers. Satisfaction of the customers is an important aspect as the overall growth and competitive advantage can be attained effectively. Internet is becoming as an important part for the organization and for consumers. There are many options that are available for the consumers for searching and selecting the hotels as per the needs and wants. Consumer can easily access rates and the location of the hotels easily by sitting anywhere in the world (Fraj, Matute and Melero, 2015). It is one of the reasons that the demand of the customers in the hotel and tourism industry keep on changing on a continuous basis. At the time of selecting the hotel the Customers gives emphasis on eco-friendly environment to stay. Consumers require fast services from the hotel and if the hotels do not give proper emphasis on the workforce then it can create difficulty to survive in the competitive environment. It will increase the poor satisfaction level of the customers towards hotel and tourism industry. If the customers give negative reviews for the services, then it can be difficult to attain good image in the market (Altinay, Paraskevas and Jang, 2015). Critically analyze the significance of the issue It is important for the hotel and tourism industry to increase the satisfaction level of the customers for enhancing the growth. Satisfaction level of the customer is important indicator for the hospitality industry as it is related with good relations between the customers and service provider. There is change in the lifestyle of the people and it is evaluated that there is also change in the demands and expectation level of the consumers (Singal, 2015). Customers have the knowledge about the trends in the market and also with the change in trend the attitude of the customers changes. It is evaluated that if the hotels communicate effectively with the customers, then growth can be attained properly (Law, Buhalis and Cobanoglu, 2014). Now days, customers require extra benefits like free internet facilities, good behavior of the employees and proper management facilities in the room. If there is difference in the information stated on the websites like change in the prices then it can bring the situation of losing customers (Mariani, Buhalis, Longhi and Vitouladiti, 2014). It is one of the essential components related to change in the demand of the customers. These issues can be considered as a barrier to growth in the hospitality and tourism industry. It is important to consider latest technology so that proper services can be provided to the customers (Aragon-Correa, Martin-Tapia and de la Torre-Ruiz, 2015). It is seen that technology is important in every industry and there are many hotels that gives emphasis on considering latest technology like digital door viewer and self-services. In many locations these services are considered so that overall satisfaction level of the customers can be enhanced (Baum, 2015).The customers are only attracted towards the hotel that adapts latest technologies and if they are dissatisfied with the services then it can result to lose in trust and gives negative impact on the image of the company (Nieves and Segarra-Ciprs, 2015). Recommendation The issue related to change in the demand of the customers can be resolved by taking into consideration the latest technology. Following are the recommendations on which the hotel industry should give emphasis in order to attract customer and maintain goodwill in the market. Efficient and trained staff so that demand of the customers can be fulfilled Training of the employees is important for increasing the satisfaction level of the customers. As, it has been elaborated in the issues section that the customers demand is changing towards the services. The tourism and hospitality industry should give emphasis on the trained staff so that the satisfaction level of the customers can be increased. There are many strategies that should be considered by the industry so that the customers can be attracted towards the company (Ladkin and Kichuk, 2017). The strategies should be related to pricing, security management and also technique related to complaints. Hotel industry should also give emphasis on the price, appearance and cleanliness so that good image can be maintained in the market and customers can also feel satisfied. Tourism and hospitality industry should give focus on adopting latest technology and green environment so that the customers can feel good and happy. So it is important for the tourism and hospitality industry to giv e training to the employees so that proper services can be given to the customers (Harrington, Chathoth, Ottenbacher and Altinay, 2014). Latest technology By taking into consideration latest technology the company can achieve a large market share in effective manner. Technology helps the customers to gain knowledge about the latest trends prevailing in the market. The information that is provided is related to the marketing trends which assist customers to choose the hotel as per the need. Hospitality and tourism industry should start giving focus on latest application so that customers can book by sitting anywhere in the world (Riley, 2014). If the companies adapt latest technology, then it can be easy to enhance the satisfaction level of the customers and also to increase the image in the market. The hospitality and tourism industry should give emphasis on energy management system so that the bills related to energy can be minimized. A monitor sensor should also be considered and placed in the rooms so that the lights can be switched off automatically when the visitors leave the room. Latest technology also helps the company to gather the information of the customers, so that the activities can be conducted smoothly (Chen, Chen, Kerr, Kerr, Chou and Ang, 2017). There are many travellers who take into consideration some form of mobile devices with them on road. So to keep customers advised about the changes there are many tourism and hospitality industry who consider the use of mobile communication so to offer discounts and location based advertising. With the use of latest technology the consumers are able to book and compare prices. Booking engines helps to reduce the cost for travel businesses and also it gives more control on the purchasing process. Computer system also helps to communicate with different departments that make easier to book rooms and to access the information that can enhance the guest experience. In hospitality and tourism industry the use of internet technologies can increase the revenue. Online advertising, social media can assist to convince consumers to select the location or business. The companies should give exact images so that customers can know about the hotel they are visiting. If the image of the hotel is not according to the expectation or the image given on website then negative impact will be given on the image of the company. Eco friendly environment Consumers give preference to the green surroundings. Hospitality and tourism industry should give focus on maintaining the surrounding, so that customers can be attracted. The accommodation services should also be improved by the industry so that profit margin can be increased. References Altinay, L., Paraskevas, A. and Jang, S.S., 2015.Planning research in hospitality and tourism. Routledge. Aragon-Correa, J.A., Martin-Tapia, I. and de la Torre-Ruiz, J., 2015. Sustainability issues and hospitality and tourism firms strategies: Analytical review and future directions.International Journal of Contemporary Hospitality Management,27(3), pp.498-522. Baum, T., 2015. Human resources in tourism: Still waiting for change?A 2015 reprise.Tourism Management,50, pp.204-212. Chen, J.S., Chen, J.S., Kerr, D., Kerr, D., Chou, C.Y., Chou, C.Y., Ang, C. and Ang, C., 2017. Business co-creation for service innovation in the hospitality and tourism industry.International Journal of Contemporary Hospitality Management,29(6), pp.1522-1540. Fraj, E., Matute, J. and Melero, I., 2015. Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success.Tourism Management,46, pp.30-42. Harrington, R., K. Chathoth, P., Ottenbacher, M. and Altinay, L., 2014. Strategic management research in hospitality and tourism: past, present and future.International Journal of Contemporary Hospitality Management,26(5), pp.778-808. Ladkin, A. and Kichuk, A., 2017. Career Progression in Hospitality and Tourism Settings. Law, R., Buhalis, D. and Cobanoglu, C., 2014. Progress on information and communication technologies in hospitality and tourism.International Journal of Contemporary Hospitality Management,26(5), pp.727-750. Mariani, M.M., Buhalis, D., Longhi, C. and Vitouladiti, O., 2014. Managing change in tourism destinations: Key issues and current trends.Journal of Destination Marketing Management,2(4), pp.269-272. Nieves, J. and Segarra-Ciprs, M., 2015. Management innovation in the hotel industry.Tourism Management,46, pp.51-58. Riley, M., 2014.Human resource management in the hospitality and tourism industry. Routledge. Singal, M., 2015. How is the hospitality and tourism industry different? An empirical test of some structural characteristics.International Journal of Hospitality Management,47, pp.116-119.