Against Tariffs free essay sample

The first is protective tariffs (import axes), designed to raise retail price of imported products so that domestic goods will be competitively priced. The second is revenue tariffs, which are used by developing countries to help infant industries compete in the global market. 87) Wendy argues that tariffs encourages Americans to buy Us made products, but in fact the people are looking for what is in their best interest, and really dont care if something is made in America or funded by American banks.If consumers have to pay higher just to get something from the US then they loud probably go with getting capital products made by other countries at a cheaper price. In our text it states Uninterrupted flow of capital gives countries access to foreign investments, which help keep interest rates Another counter argument is that tariffs protect workers and wages. But I have learned that tariff has increased the prices of materials and the products, making things more expensive for the consumers. We will write a custom essay sample on Against Tariffs or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page By adding additional monies to prices hurts trade and goes against what the consumers wants and that is cheap pricing.Global competition and less costly imports keep prices down, and to inflation does not curtail economic growth (P. 69) The third argument of Wends is that tariffs help to maintain a favorable balance. Sometimes when you trade, it wont always be about what is favorable to the countries, but it goes upon what the countries needs. Comparative advantage theory states that a country should sell to other countries those products that it produces more effectively and efficiently, and buy from other countries those products it cannot produce effectively.

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GUN CONTROL LAWS Research Paper Example | Topics and Well Written Essays - 2500 words

GUN CONTROL LAWS - Research Paper Example Evolution of gun control laws in the United States Although gun battles and issues related to it are getting higher in various parts of America, gun control in general is encouraged by a few Americans. They support handgun control in particular. The gun laws in United States are mentioned in the Second Amendment of the United States Constitution. The gun control in the United States may be Federal, State or even local gun control. Congress in 1934 commenced the first major gun control in 1934 which emphasized on the regulation of the firearms like machine guns. This was followed by a new federal law in 1938 which imposed license on the gun sellers. This also put restriction on aggressive individuals from purchasing guns. An additional ‘Gun Control Act’ passed in 1968 stressed on the regulation of imported guns and expanded the regulations passed in the previous law. An obligatory penalty for the utilization of gun was established by the federal legislation in 1986 follow ed by prohibiting the manufacturing and importation of semi-automatic assault weapons. The gun control law passed by congress in 1994 has proved out to be the most prominent attempt at the national gun control. Ban on certain assault weapons also accompanied the 1aw passed in 1994 which expire in 2004. Along with the federal gun control, state and local legislation play their role in gun control. Leaving a loaded weapon with easy access of a minor has been regarded as a crime by the legislation passed by the state. As part of gun control, some states forbid concealed weapons while some others highlight on putting forward the requirement former to the obtaining of license to bear the concealed weapons. â€Å"States also regulate private sales to minors and all secondary market sales.† (Gun control policy issues, n.d.). California imposed ban on certain automatic weapons in 1989 followed by its extension by some other states. Most of the states have ‘preemption’ la ws forbidding the gun control ordinances from local authorities. Few states use additional state data for background study before the issue of handgun authority (Gun control policy issues). Multiple responses to regulations Gun control laws in the United States are believed to have brought significant reduction in the access of guns by immoral and illegal individuals. There exist controversies in the implementation efficiency of the federal laws. Some advocates claim that federal laws have indeed proved to be a milestone in the gun control efforts. They assert that state laws cannot be as effective as federal laws in restricting the states with few state laws from being the sources of guns for the immoral flow of guns to the restrictive states. The proponents of the federal laws have suggested for slight variations in the federal law components which would add to the effectiveness of laws and ensure the public safety. At the same time, there is equal denial on this claim from the op ponents. â€Å"They argue that controls often create burdens for law-abiding citizens and infringe upon constitutional rights provided by the Second Amendment† (Gun Control). The opponents show little satisfaction on the

Cause-Effect Analysis Essay Example | Topics and Well Written Essays - 1000 words - 1

Cause-Effect Analysis - Essay Example Through the emergence of these technologies, the sources of reading have increased to include e-learning, e-mail, e-papers, chat rooms messaging and blogs (Miedema, 2009). Majority of the teacher educators, classroom teachers and researchers in the field of education have agreed that engaging in voluntary and school-related readings is essential for all the students. They include those pursuing reading for development of academic achievement purposes (Miedema, 2009). This essay focuses on establishing the effects of the emergence of internet and television as examples of current trends in technology to the reading behaviors of students. Additionally, the paper explores whether the time spent by the students on the internet and watching television interferes with the time the students uses in both academic and recreational readings. Lastly, the essay offers recommendations on how to avoid the new forms of technology from interfering with individual reading habits and skills. Several researches have been conducted in America to determine the cause of declining statistics of American youths and adults who participate in voluntary and achievement reading. The intriguing study resolved that most american youths and adults have ceased from the active participation in reading as compared to others in the previous years. Further to that, the research showed that very few American youths are engaging in reading helpful literature. The statistics are alarming since they have negative implications on the civic, social and economic status of the country. Additionally, most people are unable to recall what they read in a given period. Consequently, it results to downgrading the aspects of good reading habits (â€Å"Programme for International Student Assessment., and Organization for Economic Co-operation and Development†, 2010). Many researchers have been conducted

Explication Essay - comparing two poems of similar theme

Explication - comparing two poems of similar theme - Essay Example While this seems as a leveling of love with the other material needs of life, what Millay seeks to do is to place love at a higher level than these needs, without denigrating the importance of these basic needs of human beings who are unable to resist â€Å"wants past resolution’s power† (Millay, 730). In the sestet, she makes this clear by stating the indispensable nature of love by stating the fact that unlike other needs of human beings, love is still not a commodity that the narrator of the poem can trade in the marketplace. The narrator ends the poem by stating that she may do so, but would rather not, thereby placing the tension between the two sparring needs of human beings. made in the name of love. In the first seven couplets of the poem, the poet, in images that are overtly sexual, describes the narrator’s love for a woman that is absent in the poem, but can be called a silent presence. Throughout these verses, the poet’s ideas about love are disturbing, since many of them include the incarceration of the lover. The urge to lock the lover in a â€Å"cell under lock and key† in particular, reveals the intentions of an obsessive lover (Brodsky, 734). Brodsky also reveals the intense sexual energy that the narrator of the poem has, pent up in himself, when he talks of the â€Å"lava relentlessly erupting† from his â€Å"hidden source† (ibid). The last lines of the poem, however, reveal the real intent of the poet in writing this poem. It talks of the narrator’s compulsion to accept the position that he does, in the life of his lover, so as to circumvent the restrictions that the society imposes on love and its m anifestations. The primeval nature of love and the sexual urges that are associated with non-platonic love are what the poet seeks to showcase through this poem. The restrictions that the church and institutions of marriage impose

Marketing Analysis Of Social Networking Site Orkut Marketing Essay

Marketing Analysis Of Social Networking Site Orkut Marketing Essay Social Networking sites that allow individuals to construct a public profile, articulate with people they know by sharing their connection and view and traverse their connections and those made by people they know. The nature and nomenclature of these connections may vary from sites to sites The leading social networks around the world are Orkut, Facebook, and My Space Twitter etc. The first social networking site that was Six Degrees.com launched in 1997 although it attracted millions of users but failed to sustain as it was considered to be ahead of its time and was closed in 2000.From 1997 to 2001 many community sites were launched but the next wave of these sites began in 2001 by the launch of Ryze.com. Friendster was launched in2002 as a complement to Ryze.com and had 300,000 users by the end of May 2003. By 2003 the social networking sites hi the mainstream. In 2003 the giant GOOGLE proposed to purchase Friendster but failed to do so. Google then internally commissioned Mr Orkut Bà ¼yà ¼kkà ¶kten to work on a competing independent project. And then Orkut was launched on 24th of Jan, 2004.By the end of September 2004 Orkuts membership surpasses 2 million accounts in spite of the fact that the membership was only on invitation. As of 2007, the service claimed 67 million users. Orkut became a huge success in the United States. Orkut spread like a virus in countries like Brazil and India. It also won the YOUTH ICON AWARD 2007 in India. Orkut members are offered various exclusive features. Members can create groups to join friends according to their wish. The can upload videos from You Tube etc. Orkut gives its member the choice to have restricted or unrestricted polls on these videos. Orkut has a competitive advantage of the privacy that it offers to its members. It allows anyone to visit anyones profile, unless a visitor is on the Ignore List Each member has a choice to customize their profile preferences and restrict they information according to their preferences. Gtalk has been integrated in Orkut so that the members can chat from their Orkut page. Orkut leads in countries like India, Pakistan and Brazil. It offers its members a distinct feature called THEMES, offering them a range of colourful themes in the library in which they can change their interface. Figure 1. Distribution of work task interruption The below mentioned figures represent the traffic of Orkut. These even show us that Orkut has been losing its market share in most of the western countries. Orkut has been tremendously successful in Asian countries. Traffic on Orkut by country Traffic of Orkut on March 31, 2004 Flag of the United States.svg United States Flag of Japan.svg Japan Flag of Brazil.svg Brazil Flag of the Netherlands.svg Netherlands Flag of the United Kingdom.svg United Kingdom Other Traffic of Orkut on April 13, 2010[15] Flag of Brazil.svg Brazil Flag of India.svg India Flag of the United States.svg United States Flag of Japan.svg Japan Flag of Pakistan.svg Pakistan Other Source: http://en..wikipedia.org/wiki/Orkut#Features Orkut has started losing its market share in the global market. As shown in the above diagram there has been a drastic decrease in the traffic of Orkut in countries like United States, United Kingdom etc. This is because of the rising popularity of its competitors like Facebook, Twitter, My space etc. A study conducted by Nielsens in India show s that Facebook is ruling among the social networking sites. Source: http://www.indiasocial.in/nielsen-study SWOT ANALYSIS OF ORKUT: STRENGTHS: ORKUT is very user friendly due to its graphic user interface. One can view peoples profile and pictures regardless if the person is your friend or not. It is user friendly because navigation is easy, applications are minimal making it is easy for a person who is not a tech-savvy. It is mainly focussed on scrapping friends. It is integrated with GOOGLE CHAT. ORKUT gives more privacy and security compared to some of its competitors. Menus and other applications are arranged in a organised manner making it simpler for the user. ORKUT has a free feature PROMOTE THIS in which you make a message and circulate and reach other in the network. There is a feature in ORKUT that provides you relevant jobs. WEAKNESSES: GOOGLE INC. Treated ORKUT as just a sideline business, not giving it much attention that was required and hence creating a space for competition..The ORKUT account does not give you the freedom to navigate into different websites so in turn you have to go through the registration process. You cannot promote your business through ORKUT compared to that of its competitor Facebook that has a feature that through your Face book account you can go to different websites and post your adverts and add a backlink and this also gets activated on your Facebook profile allowing people in your network to know what you have done. To make friends in an ORKUT account you have to visit the persons profile and then send the friend request. ORKUT has a lot of spam. ORKUT was last redesigned in 2007. OPPORTUNITIES: ORKUT is very popular among Brazilians and Indians. ORKUT is a market leader in these countries so there is a lot of opportunity that ORKUT can bring to its favour in these countries.The increase in usage of broadband and wi-max technology is a big opportunity were innovations should be done. THREATS: ORKUT has a major threat from its arch rival Facebook as its market share is relatively increasing to that of ORKUT. The other competitors like hi5, Twitter, My Space etc.are also picking up the pace. ORKUT is being misused by people and facing major issues like Death Threats which is becoming a major concern..Some political groups demanding to ban ORKUT. ORKUT has been repeatedly facing issues on being medium of promotion for hatred by some religious communities, illegal drug deals and child pornography, kidnapping and murders etc . Posing a threat to the image of the brand. Fake profiles can be created. PESTL ANALYSIS OF ORKUT: POLITICAL: There been controversies around ORKUT by various hate groups and they have a lot of followers there. This has created an anti-national and anti-ethical environment. This has leaded a lot of criticism from political groups and leading to banning in some countries. ECONOMIC : This is quiet a relevant factor that is chasing people to promote their businesses on ORKUT, in this time of recession. This is resulting in positive impact as ORKUT has a feature through which people are able to find jobs and as business ideas. Due to the economic meltdown the prices of technology and gizmos have come down, hence people can avail laptops , multimedia handsets etc and use this kind of inexpensive media of communication to the fullest. SOCIO CULTURAL :- There have been a lot of controversies regarding the same in Islamic countries. In these countries the government banned ORKUT in order to preserve the national security and Islamic ethical issues. To overcome this situation Orkutproxy.com was created but subsequently this has become a challenge due to the government blockage as the https pages on all the anonymous sites were closed. There a lot of hate groups that are considered to be a major threat to countries as this created a anti-national environment affecting the lives of people on a day to day basis. TECHNOLOGICAL : Due to the continuous advancement in the tech gadgets and gizmos the social networking has been a lot more accessible and popular. The 3GS phones, instant messaging and majorly the wifi connectivity have helped to increase the users of social networking due to the anytime accessibility levels. This has helped the users to keep in touch with their friends and community members and get the updates on their accounts and groups at all times. LEGAL : Earlier people could view anyones accounts, videos, photos etc and tamper them. There have been huge legal implications regarding the privacy issues as people started to use the photos and videos and placing them on internet with fake details. Huge number of them were vulgar, especially that of women. In June 2006 some researches discovered a worm, MW.Orc, which steals users banking details, usernames and passwords by propagating through ORKUT. In 2007 a security advisory was published on Orkuts vulnerabilities related to the autheciation issues, leading to misuse of legitimate accounts. There were similar attacks that were repeatedly reported for e.g. in 2007 the W32/ Kut Wormer, in 2008 W32/ Scapkut worm affecting the Orkut users in large numbers. There have been a number of other legal issues like in 2006 the Bombay High Courts Aurangabad bench served a notice on GOOGLE for allowing a campaign against India that carried a picture of a burned Indian flag and anti-India content. Rec ently, the Pune police cracked a rave party filled with narcotics. There was a deliberate charge on ORKUT under the Indian Information Technology Act, 2000 as it was believed to be a mode of communication for the same. Similar cases are reported in Brazil as well creating distrust among Orkut users. OBJECTIVE SETTING AT DIFFERENT STRATEGIC LEVELS: CORPORATE OBJECTIVE: To increase profitability by 30% worldwide by 2011 and to in increase the number of unique users to 20 million a day. BUISNESS S OBJECTIVE: To increase usage of ORKUT to 80% worldwide, primarily increase the traffic in Asia- Pacific countries by 2011. I have choosen Asia Pacific because as shown in the world stats one-third of the population of the internet users are people from Asia Pacific region. MARKETING OBJECTIVE: To attain 50% of the market share and become the top most among g the all the other social networking sites worldwide. Here I would primarily focus on capturing 30%of the Asia Pacific market. This is a specific, measurable and attainable figure as according to research report relaesed by Comscore 50.8 percent of the total online population in the Asia Pacific region visited social networking site in Feburay 2010, reaching a total of 240.3 million visitors. This report does not include the visitation from internet cafes and mobiles.The segmented market is the Youth aged 18-35. EXPANSION STRATEGY ACCORDING TO THE ANSOFF MATRIX: ORKUT has been a brand for the last six years. It has been one of the most successful social networking sites and the best known as well. As we see its brand image has gone through a lot of negative publicity considering the facts Orkut should focus on rejuvenating the brand image through market penetration. Orkut should also do product development as the consumers have become a lot demanding. The features that Orkut offers are not in accordance to that of competition, being more precise Orkut should be using innovation to add new features to make it more interesting to be a part of the same. Hence, the strategies that Orkut should follow are Market Penetration and Product Development. EXPANSION STRATEGY ACCORDING TO THE ANSOFF MATRIX: Market Penetration : ORKUT is already a well known brand. We need to rejuvenate the brand image in a positive way by aggressive marketing of the brand at the right places. This strategy will not only increase the market share in the prevelant countries but also in countries of Asia Pacific where social netwroking is on a tremedous growth. I am using market penetration for Orkut because according to a research conducting by Neilsens Orkut has started losing its market share in countries like India and Brazil where it was a market leader. Hence it makes it very important that I revive the brand image to maintain the market sahre in the existing markets and also focus on the emerging markets like other regions of Asia Pacific. Product Development: I needs to rejuvenate the brand by doing a lot of innovation because Orkut was las t redesigned on 28 October 2009. As technology is changing in every minute we need to meet the pace . We re far behind in comparision to our competitors the features that we offer are not up to mark . We do not offer enough service s to the users that is diverting our users to shift their netwokrs to our competitors.Hence it becomes ver y necessary for us to work on innovation and add I PORTERS GENERIC COMPETITIVE STRATEGIES: PORTERS GENERIC COMPETITIVE STRATEGIES: I am going to use Focus and Differentiation for Orkut. FOCUS : I would majorily focus on the age groups between 15 to 44. According to a report by comscore the graph represents that in Asia Pacific the age group that uses the internet the most is the the people between 15 to 44. PORTERS GENERIC COMPETITIVE STRATEGIES: The report realesed by Comscore in 2010 clearly state that the Social networking sites have had a ubiquitous growth in Asia Pacific region . Hence going by the facts of both the reports I am choosing Asia Pacific Region as the area of focus for Orkut to grow. DIFFERENTIATION: Social networks are very infutential, the network that we create online does not match our offline profile.People are increasingly using the web to get information they need from each other, rather than that from businesses.People know about products and brands throught friends.So in order to diffrentiate I would reccommend to add an embedded social features key on the user page. These networks are about pursuing relationships and fostering communities of consumers , hence it becomes important to understand the behaviour. People dont care much about technology rather they care about the communication that technology enables.Through thousand of years we have formed groups and strong and weak relationships. To become successful in the long term its important that we understand the motivation behind using a new technology before developing it.People are more comfortable with the people they have strong ties with. Studies on online gamers show that they most often play with people they have strong ties with. Hence, we need to give options the communication channels for the users like one to one or one to many at the right times. We need to design our user page supporting these interactions. Privacy is all aboutcontrolling how much other people know about you. Manintaining peoples privacy is a major concern. In order to help our users doing this we need to make our site less complex and more transparent. So people understand the consequences of their actions.I recommend to do so we develop trust amongst our user leading to repetitive usage and more users in the long term.These are the key differentiators. TACTICS: PRODUCT: I would recommend to use innovation to revive the brand image of ORKUT. In order to do so I would add different feature like a google search engine toolbar on the user page as I know the Asian Pacific users use the internet for navigation an d entertainment . The user page would have the famous entertainment sources like for youngster is would have the famous music, for middle aged people it would have navigation to different job sites, and old people would have religious programs and world news etc on the user pages. This would help in differentiate Orkut from its competitors. PRICE: Price does not have relevance as the users do not have to pay any price to use the service. I t is a virtual commodity and the revenue structure is based on the number of users.Hence, price does not hold any value. PLACE : This is the most important out of all the tactics for Orkut. It is already available on the electronic and portable medium .In order to achieve market penetration Orkut tag should be used on the most popular sites like Google Search Engine, Gmail etc.As portable medium like celluar phones etc. are the most preferabel medium of communication by the youth Orkut should have a tie-up with cellular manufacturers like Apple Blackberry etc to have an ingrained Orkut application in their handsets. PROMOTION: Orkut should use agressive marketing. As I realize that the major market segment for ORKUT is the youth. Alliances: Unique features like discounted tickets for movies and sports events should be introduced through alliances with the respective partners like a tie up with the Indian Premier League which is the most awaited event of the year to attract more users.Alliances with various blog to promote the Orkut tag . Press Releases: I propose that Orkut should realunch it self through press realeases emphasizing on the added features to create awareness and attract new users. To generate high awareness I reccomend Orkut to use the following mediums: Print Media: Orkut should be highlypromoted on with the differentiated features on youth and sports magazines sush as Sports Star. Outdoor: I recommend Orkut to be promoted with attractive hoardings in youth hang out areas like the cafes,colleges like Cafe coffee Day, Starbucks etc Mobile Media: I reccommend Orkut to be promoted on mobile mediums like buses , taxis and trains which are the essential medium of communication for the youth. New Media: Aggressive presence of Orkut Tags on the most visited websites like you tube , journals etc. PEOPLE: Goolge Inc has been known for its creative minds To rejuvinate Orut Google should introduce more creative minds to the tasks . In order to generate new ideas Google should use interactive worshops through which there can be a sharing of ideas. PROCESS: Google should continue using its Graphical User Interface in order to rejuvinate the website. The user interfcace is a competitive adavntage of Orkut , I recommend Orkut to continue to leverage it. PHYSICAL EVIDENCE: Brand image is very important for Orkut , in order to do so I reccommend Orkut to delivers complimentary services like leisure and entertainment. In India Orkut had a theme of a famous reality series on the website. It was immensely successful.I reccommend Orkut ot use such proven strategies on the web page.The packaging in terms of the whole outlook of the website should be changed . It should have attractive things like gaming tags on the top. IDEA : The logo should be . Actions to followed tobe done to achieve the tactics: Google has the head office in London and all the activities are controlled here.All the major actions ar e undertaken here. As the marketing plan is all objective based so I reccommend Orkut to use the objective and task method to set my budgets regarding the same. The total budget for the promotional activities is $400 million . The allocated amount is divided into six activities. G A N T T C H A R T Total Budget is 300 Million: Marketing Activities Time (when action) Responsibility 2011 2010 J F M A M J J A S O N D Redesigning of the Website à ¢Ã‹â€ Ã… ¡ Programmers Advertisement à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Advertising Agency Press Releases à ¢Ã‹â€ Ã… ¡ PR Executives and Marketing Executives Relaunch of Product à ¢Ã‹â€ Ã… ¡ Sales Executives Sponsorships à ¢Ã‹â€ Ã… ¡ à ¢Ã‹â€ Ã… ¡ Marketing Executives Alliances à ¢Ã‹â€ Ã… ¡ PR Executives Total $ Million Gaining Control over the actions: Control and monitoring of the actions will be done in the following ways. The companys performance wil be analysinsed through monitoring with different key performance indicators. Auditing: Control will be exercised through time tot time audits by performing the Marketing Audits. As Google in a innovative company and sis in a highly competitive industry the control should be conducted by internal auditors. The performance gaps will be identified throught these audits .Hence forth, the corrective measures should be accordingly. The auditing process will allow GOOGLE to keep a close eye on the profitabiliy of ORKUT. Benchmarking: As ORKUT is not a market leader in the industry I propose to use benchmarking as Facebook who is the gives the most fierce competition does BEST PRACTICES in this industry, therefore I recommend Orkut to follow the same. Facebook bechmarks the industry in the applications like Gaming , Friend suggestions etc. CRITICAL REFLECTION: Orkut WHAT IS THAT?: Nowdays that is what everyone is asking. Orkut is a product from the giant of innovation GOOGLE INC, which is the the pioneer of search engine. I have taken Orkut as the product because in this world of globalization the social networking sites are having a huge im pact on the minds of the online population. This is the major reason for choosing Orkut as it has seen a huge success in the intital times but since a few years the brand has been overtaken by social networking sites which joined the race in the later years. I am amazed by the attitude Google has had towards Orkut and having a inquisisitve nature wanted to know the decline of the users.Orkut has been leading the market in India and their have been communities created by Indians and studies have shown that Indians love Orkut . Orkut has been the preferable social networking site of software developers in India.But in the recent times the popularity has significantly decreased. I have been in the professional environment for the last seven years. I have been working as a Business Development Manager and a Research Analsyst.These work profiles required a lot of networking and to suffice the purpose I had joined ORKUT. As ORKUT has a lot of communities and this helped me enhance my network through Orkut and inturn lead me to financial gains . Since the inception of social networking in India which is relatively new concept, Orkut has been seen as the synonym of such inception but recent reviews and statstics reveal huge decline in the popularity of Orkut. I have choosen Orkut because I have seen the hype about it in India and the way it had be modualted it lead into every persons day to day life. But since the last few days I have seen that Orkut ahs been loosing its presence in the market . People are switching to different networking sites due to the add- on features offered on the sites. Now it is becoming a question amongst the sgmented market the YOUTH. People have become skeptical on being on Orkut due to the limited features. Orkut was redesigned before two years and this has lead to losse in the value of users.The social networking is a very innovation driven industry and is promoted by its users thourgh word of mouth. Orkut has been neglecting innovation.Thus, its hold over the customer has lost because of the best practices carried by competition. Wisdom Outcomes of Marketing Modules: Rejuvination of ORKUT: Prior to starting of MBA marketing for me was just a synonym of sales.On completion of the module and especially after doing this particular assignment the entire preception of marketing has drastically tranformed. But now the conception is clear that marketing is not just sales but it goes beyond it and there are many factors that affect the same.This module has given me the in-depth view to the subject in terms of planning and implementation. The deep concepts have been simplified to by day to day examples that we come across in our daily lives.The analytical models like Mckinseys ,SWOT, Segmentation, Branding The 7 Ps etc. have been become very easy.Although being a layman, using these analysis some how or the other I have been impelementing these concepts but I was unaware of the terminology.Knowing the concepts in depth through the module has given me a clear picture of the concepts to help me in the future. The module has taught me that the every product goes through the product life cycle. And the stages are defined by the parameter of sales. The SOSTAC model that is a part of the module has given me the clear understanding of that how indepth analysis of the marketing can rejuvinate the brand image.I have used the same to carry out the analysis and have deep understaing ORKUT.This has revised my previous view that there are no amendments or solutions when the product is declining.The decline stage of the product can be identified when there is a decline in the sales. I have applied the same to ORKUT.Orkut has been a leader in the social networking industry . While applying the SOSTAC model, I have imbibed the fact that most of the management modules and principles are integrated, and marketing provides a common interface across all the different principles of management studies. Principles of finance, operations, human resource management are all utilised in the SOSTAC model. During my study I followed the following pathway: After deciding that orkut is going to be my subject of study, I first and foremost wanted to know what is the market scenario in which Orkut is operating. For this purpose, I started with the SWOT analysis. Through SWOT I was able to map the external and the internal and the internal environment. After having done the SWOT, I decided to take a look at the macro environment. For this purpose I had applied the PESTLE analysis. The PESTLE gave me a closer insight of the business environment in which Orkut is operating. The objective setting section takes into consideration the mission and vision of the company. After having a look at these aspects, I developed my strategies on the basis of SMART objectives. All the strategies of the company are interelated with each other. The strategy setting of the company has taught me how to analyse the activities through which the company tries to achieve its competitive advantage. The difference in the strategic perspectives such as Ansoffs Matrix, BCG Matrix, GE McKinsies Matrix , and the Porters Generic Strategies were very well formulated in the module. This gave me an in depth way of understanding what would be the most appropriate strategy for Orkut.Thus I have taken Ansoffs Matrix and Porters Generic Strategies. While doing the Tactical recommendations, I came to understand the concepts of the 7Ps of marketing. I can now understand the the 7Ps involve all the different prospects of management. The working on promotional mix became much simpler because there were case studies on communication strategies of declining brands discussed in the class. The part of the action plan that involves the GNATT chart was very well taught in the lecturing sessions. Allocation of duties made me dig into concepts of Human Resource Management.The human resource pay a critical par tof allocating the promotional duties to the right person.The promotional activities are the most crucial part of brand awareness and this has taught me there is a lot of people management that goes into all these activities. The budget planning prompted me to have a look at the financial statements of the company. Final the part consisting of the control and monitoring helped me to inculcate concepts of operations management in my marketing plan. The concepts of benchmarking and best practices helped me to understand how a market follower often often follows the market leader to achieve operational effectiveness. Thus the marketing module not only teaches us the maketing concepts but also builts up a holistic approach towards MBA.In order to have a successful career in marketing it is not only important that I have in depth of the marketing theories and modules but every department of the organisation has a signififcant contribution towards it.The module has taught me that all the twigs of management comprising of marketing, finance, operations and strategy are all incorporated and interrelated. PERSONAL EXPERIENCE: This module has taught me to enjoy the process of learning and have ingrained knowledge of the subject.The way in which the concepts have been taught have given depth to the them and made them interesting.The concepts have been linked with the real life examples of comapanies and products that we use on a day to day basis. The real life case studies and examples have taken the learning process to under level. These examples have taught to interlink what we do in our day to day lives and how it affects the nature of the companies and consumers. The module has taught us to use the day to day mediums of communications like the newspapers, taxis and view the promotional skills in the context of marketing communications and link the concepts with activities the companies carry out. Some examples like British Airways, Poundland, Motorola, Virgin Rails and many more have encouraged me to do extensive research about the companies and how they use the concept of marketing to enhance their image. I was not aware that the companies use dirty skills to market their products and what extent they go to to enhance the sales. The lectures have been highly interactive and they have made the process of the enjoyable.The high level of interaction in the lectures made me confident about

My writing styles Essay -- Essays Papers

My writing styles There are many writing styles that many people pick up as they go through there many years of schooling. Each person picks up the same type of writing styles but as years go by people seem to pick up there own little types of writing style that separates them from everyone else. As I have gone through many years of English classes I have acquired more and more skills and many more are sure to come as I continue my education. My writing skills have only gotten better from the time of ninth grade English class until today. Since my days back in junior high school I was only taught the basic skills to write papers and since then they have grown to make me a decent writer. I have many strengths and also many weakness that I still need to work on. Many people have there own strengths in writing and there own weaknesses that they need to work on. I consider myself a half way decent writer because I have a couple of weakness that I still need to work on for me to be the writer that I want to be. One of my major weaknesses in my writing ...

Ptlls 008 Roles, Responsibilities Essay

Important to define the terms prior to listing the entities which may impact on my work: Legislative requirement: A duty to act according to the law as defined in an Act of Parliament and usually enforceable through the courts. Code of Practice: A set of rules outlining how a person in a particular profession or situation is expected to behave. Statutory Code of Practice: A Code of Practice approved by Parliament and admissible as evidence in any legal action. The Children Act (2004) – Every Child Matters underpinned the Change For Children agenda. The Act came into being following the death of Victoria Climbie. The Act is applicable to children and vulnerable adults up to the age of 25. Focused on five specific outcomes for children: Be healthy Stay Safe Enjoy and Achieve Make a positive contribution Achieve economic well-being Protection of Children Act (1991) – gave local authorities to investigates cases of child abuse. Safeguarding Vulnerable Groups Act (2006) – introduced a vetting and barring service for those working with children and vulnerable adults. Disclosure and Barring Service (DBS) checks (previously CRB checks). Code of Professional Practice (2008) – introduced by the Lifelong Learning Sector. The code is based on 7 behaviours expected of teachers. Copyright Designs and Patents Act (1988) – relates to copying and adapting materials. The Data Protection (1998) – relates to information held on people by others. Education and Skills Act (2008) – aimed at increasing participation in learning. The Equality Act (2010) – brought all the areas of discrimination: race, sex, disability, race into one Act. The 2010 Act identifies 9 areas of discrimination. Freedom Of Information Act (2000) – individuals can ask to see the information held on them Health and Safety At Work (1974) – imposes obligations on all to operate within a safe and healthy environment Human Rights Act (1998) – basic rights for all The Further Education Teacher’s Qualifications (England) Regulations (2007) – professional status for teachers in FE and a qualification route GRAVELLS, A. (2012) Preparing To Teach In The Lifelong Learning Sector 1. 2 Analyse own responsibilities for promoting equality and valuing diversity The definition of equality is to treat everybody equally, especially in terms of status, rights and opportunities. The 2010 Equality Act brought together a number of different pieces of legislation which means it is unlawful to discriminate against people on the grounds of pay, sex, race and disability. Diversity means being aware that every person is unique, not only because of their visible differences such as race, age or disability, but also non visible differences, religion, social background, economic status or political beliefs. Inclusion is about being objective and looking beyond first impressions. It’s about diversity and breaking down barriers, changing lives and promoting equality. Within my role it’s important for me to base my practice around the concepts of equality, diversity and inclusion and keep an open mind. Without an open mind I may not support all people equally to recognise their potential and achieve their aspirations. Discrimination could then be argued to have occurred as students would not have been treated equally.

Timeline of the Persian Wars 492-449

Timeline of the Persian Wars 492-449 The Persian Wars (sometimes known as the Greco-Persian Wars) were a series of conflicts between Greek city-states and the Persian Empire, beginning in 502 BCE and running some 50 years, until 449 BCE. The seeds for the wars was planted in 547 BCE when the Persian emperor, Cyrus the Great, conquered  Greek Ionia. Before this, the Greek city-states and the Persian Empire,  centered in what is now modern-day Iran, had maintained an uneasy coexistence, but this expansion by the Persians would eventually lead to war.   Timeline and Summary of the Persian Wars 502 BCE,  Naxos: An unsuccessful attack by the Persians on the large island of Naxos, midway between Crete and the current Greek mainland,  paved the way to revolts by Ionian settlements occupied by the Persians in Asia Minor. The Persian Empire had gradually expanded to occupy Greek settlements in Asia Minor, and the success of Naxos at repelling the Persians encouraged the Greek settlements to consider rebellion.  c. 500 BCE, Asia Minor: The first revolts by Green Ionian regions of Asia Minor began, in reaction to oppressive tyrants appointed by the Persians to oversee the territories.  498 BCE, Sardis:  Ã‚  Persians, led by Aristagoras with Athenian and Eritrean allies, occupied Sardis, located along what is now the western coast of Turkey. The city was burned, and the Greeks met and were defeated by a Persian force. This was the end of the Athenian involvement in the Ionian  revolts.492 BCE, Naxos: When the Persians invaded, the inhabitants of the island fled. The Per sians burned settlements, but the nearby island of Delos was spared. This marked the first invasion of Greece by the Persians, led by Mardonius. 490 BCE, Marathon: The first Persian invasion of Greece ended with Athens decisive victory over the Persians at Marathon, in the Attica region, north of Athens.  480 BCE, Thermopylae, Salamis: Led by Xerxes, the Persians in their second invasion of Greece defeated the combined Greek forces at the Battle of Thermopylae. Athens soon falls, and the Persians overrun most of Greece. However, at the Battle of Salamis, a large island west of Athens, the combined Greek navy decisively beat the Persians. Xerxes retreated to Asia.  479 BCE, Plataea:  Persians retreating from their loss at Salamis encamped at Plataea, a small town northwest of Athens, where combined Greek forces badly defeated the Persian army, led by Mardonius. This defeat effectively ended the second Persian invasion. Later that year, combined Greek forces went on the offensive to expel Persian forces from Ionian settlements in Sestos and Byzantium.  478 BCE, Delian League: A joint effort of Greek city-states, the Del ian League formed to combine efforts against the Persians. When Spartas actions alienated many of the Greek city-states, they united under the leadership of Athens, thereby beginning what many historians view as the start of the Athenian Empire. Systematic expulsion of the Persians from settlements in Asia now began, continuing for 20 years.   476 to 475 BCE, Eion: Athenian general Cimon captured this important Persian stronghold, where Persian armies stored huge stores of supplies. Eion was located west of the island of Thasos and south of what is now the border of Bulgaria, at the mouth of the Strymon River.  468 BCE, Caria: General Cimon freed the coastal towns of Caria from the Persians in a series of land and sea battles. Southern Aisa Minor from Cari to Pamphylia (the region of what is now Turkey between the Black Sea and the Mediterranean) soon became part of the Athenian Federation.  456 BCE, Prosopitis: To support a local Egyptian rebellion in the Nile River Delta, Greek forces were besieged by remaining Persian forces and were badly defeated. This marked the beginning of the end of Delian League expansionism under Athenian leadership  449 BCE, Peace of Callias: Persia and Athens signed a peace treaty, although, to all intents and purposes, hostilities had ended several years earlier. Soon, Athens would find itself in the middle of the Peloponnesian Wars as Sparta, and other city-states rebelled against Athenian supremacy.

Food And Hospitality

Food And Hospitality The Food and Hospitality Industry has become very important to the Australian economy, as it is one of the biggest employers in our state. It now has attained a much higher status in society and demands high standards of work from its employees. This industry is important to Australia as it is bringing in money from different countries and once this money is made it stays in the country.Employment opportunities are many. Many who wish to enter the industry usually do so by gaining a apprenticeship . Apprenticeships in the hospitality industry usually last between 2.5 years to 4 years. These apprenticeships mainly consist of 'on the job training', combined with full time practical work experience, along with future training at TAFE.This industry consists of long hours and workers must have a keen attitude, a friendly disposition, neat appearance, a willingness to work, confidence, cleanliness, personal hygiene and honesty.Main building of Villa Blanka, a secondary school ...Interperso nal skills basically include the ability to interact with people and using initiative to deal with problems which may arise if the customer is not satisfied.This Industry has many different sectors, including the Hospitality sector, which consists of restaurants, cafes, licensed clubs, accommodation, caravan parks, casinos, bed breakfasts and taverns. This sector is broken down into the food, beverage and accomodation services and is involved a lot with the tourism sector.Travel - travel agencies, tour and travel wholesalers, coach and air companies, shipping lines and car rentals Visitor services - tourist information centres, regional tourism associations, tourism commissions.Gaming - table and electronic gaming, this sector is mainly involved with casinos and establishments with tab facilities, keno and where gaming machines are available. Many locals and tourists spend their money in this part of the industry.Tourism - tour operations, theme parks, attractions, wildlife parks,

Investigation report Assignment Example | Topics and Well Written Essays - 500 words

Investigation report - Assignment Example I went further to investigate the reasons that could have contributed the disparity. In my investigation, I realized that two of the union members had not done any overtime work while that of the nonunion members were relatively high. The two members demonstrated a higher percentage of rejection for the period hence their inability to do any overtime work is justifiable. This means that the union leader cannot defend the positions of these two individuals. Through a discussion with the head of the department, Mr. Wilfred Kundson, I got a clue of the reasons why the parity existed. After investigating the proposition that the overtime was awarded based on seniority and productivity in line with the company’s polices, I affirmed Kundson’s views (Massachusetts Institute of Technology 1). The findings show a very close relationship between the two factors and overtime. For example, Ralph Andrews, one of the oldest workers that has served the company for 35 years received less overtime as opposed to the more productive workers, apparently having served the company for only eight years and are member of the union. I established that the problem could have emanated from inadequate communication and lack of employees involvement in decision making in the organization. The union members may have thought that they are discriminated against because of their affiliation to the union, which was not the case. The work done and the seniority are the most important aspects considered as a matter of policy. However, there must have been a communication breakdown somewhere hence creating suspicion among the union affiliated employees (Queensland Government 1). The employees were not aware of how the overtime was awarded; the criterion used was unfamiliar to them. However, when they are informed of the policies of the organization as pertains the award of overtime, most of them would be comfortable. The findings also

Design and Implementation a Web-based System for Manipulating Internal Dissertation

Design and Implementation a Web-based System for Manipulating Internal Administration Tasks - Dissertation Example With the upsurge in the application of IT in virtually all sectors today, it is essential that such management and administration practices are put in control to enhance efficiency. This is a report on a web application that enables workers to collaborate efficiently on various projects within the company. In this web application, all the personnel in the company handling various projects are entered as users. All the users have access to the entire team through advanced search techniques. The web application also caters for the payments database administered by the finance officer. There is an additional package that caters for plans related to the employees’ holidays.. There is an additional Voice over Internet server, created in Asterisk that will be used to manage calls within the company, and also manage conferences. The report includes a discussion of the research undertaken in developing this application, the design and design parameters of the system. A literature revi ew of the various existing and related systems has also been done. From a study of the various systems used to manage companies internally, the web application seeks to correct various flaws, and establish efficiency, as will be explained in this report. Contents Acknowledgements 1 I would like to thank my supervisor Dr. Mohammed Saraee for his continued support, time and motivation throughout this project. I would also to thank my parents, family and friends for their constant support and inspiration throughout this project. 1 I would like to thank all the people who gave up their time and provided suggestions and constant feedbacks throughout the process. 1 Abstract 2 Contents 3 1.1 Project Motivation 6 1.1.1 Supervisor motivation 6 1.1.2 Personal motivation 7 1.2 Requirements Analysis 8 1.3 Aims & Objectives 8 1.3.1 Project Description 8 1.4 Approach Adopted in Undertaking Project 8 1.4.1 Research 8 1.4.2 Testing 9 1.5 Project Plan 10 1.6 Outline of Report 10 2.0 BACKGROUND AND L ITERATURE SURVEY 12 2.1 Benefits of the proposed system 12 2.2 Disadvantages of the current system 14 2.3 Requirements of the proposed system 15 2.3.1 Accuracy 16 2.3.1 Transparency and fairness 17 2.3.3 Integration with other systems 18 2.4 Phases in the system implementation 18 2.4.1 Assessment 18 2.4.2 Planning 19 2.4.3 System design 20 2.4.4 Implementation 21 2.4.5 Maintenance and updating 23 3.0 Specification and Design 25 3.1The requirements phase 25 3.1.1 Software requirements 25 3.1.2 Hardware requirements 25 3.1.3 Project requirements 25 3.2 Design of the internal administration website 27 3.2.1 Platform 27 3.2.2 Model View Controller 28 3.2.3 CodeIgniter 29 3.2.3Tools and Languages used in the system 29 3.2.4Systems architecture 30 3.3 Use case diagram 32 3.5 database Schema 33 3.6 codes used in the program (Those that stand out) 33 3.6.1 Model 33 3.6.2 Controller 34 3.6.3 View 35 3.6.4 Database insertion (Model) 36 3.6.5 Deleting from the database 38 3.6.6 Authentication 39 Chapter 4: Development and Implementation 39 4.1 Technologies applied 40 4.2 functional implementation 41 4.2.1 Application building in CodeIgniter 41 Chapter 5: Testing 45 5.1Beta testing 45 5.2 Security testing 46 5.2.1Password Cracking 46 5.2.2 SQL Injection 46 5.2.3 Cross site scripting 47 5.2.4 URL Manipulation; 47 Chapter 6: walk through the system 48 6.1Profile